Wednesday, September 7, 2011

Eco-Friendly Water Bottles - The Marketing Scheme

So, what's the big deal with the Eco-Friendly Water Bottles? Why all the 'hate' for such a great, sturdy bottle that uses less plastic? Is it because Skyakes hates baby seals and kangaroos? No, of course not! The actual reason, is the master-ruse the marketing department used to fool us all.

Water Bottles? Right.

When the first batch of eco-friendly bottles came out, we were all disappointed on how thin and weak the plastic was compared to previous bottles. However, as long as it's good for the environment, it's good enough for us right? Actually, no.

If you think about, what's going on really? They take a bottle with plastic, and re-design it with less plastic. Plastic costs money. Do you see where I'm getting at? They've found a way to market the same product, at somewhat lower quality and make it sound good. Even if you're not drinking the plastic itself, they're giving you less for what you paid for a few years ago.

But hold your horses for a moment, it's eco-friendly, you wouldn't want a hundred of "old" heavy bottles in the sea floor right? At least a hundred "new" light bottles in the sea floor isn't that bad right? Think about it though. If they wanted to, they could use the same amount of plastic, but produce two to three times the amount of bottles. What that means is lower production costs per bottle, and possibly two-three times more bottles produced. It's like buying a three bricks of gold at the price of one!

If this was any other product, such as chicken from KFC, would you be happy if they decided to use cheaper, thinner cardboard containers to hold your chicken? Of course not! Your chicken would be flopping on the ground everywhere before you reach your house!

But we have to admit, the real scheme is making us pay for a relatively free resources, at almost the same price of oil.

However, if you mix the two together, you get environmental disaster.