Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Saturday, November 12, 2011

3 Food Label Trickeries To Sell You Food

Around the world there's one thing we all have in common, we eat food. Unless you're illiterate, dead, or both, you've probably seen pre-packaged food with fancy labels that exclaim how healthy and good it is for you. But since your mother told you to not believe everything you see on TV, we can probably apply it here as well. Can we really trust those large bolded text on the sides of our food? Maybe not.

3. Sugar-free, no added sugar, sugarless

Sugar-free?! I know you've made a joke at least once that included the sugar of the product is, free. Very funny buddy but let's leave the funnies to me. Anyways, what exactly does "sugar-free" mean? Well Norman, it obviously means that there isn't any sugar in it. Said you in your head. But does it mean that the product is healthier for you? Isn't sugar the main cause for obesity, tooth-decay, and diabetes?!

Don't do it Mr.Ant! You'll get tooth decay and diabetes!

Sure, you're right. Absolutely right. But hold on, how do they make "Mr.Awesome's Super Sweet Chocolate of Indulgence" without adding sweet delectable sugar? By adding artificial sweeteners, that's how. Instead of natural, wholesome sugar, we have artificially sweeten snacks that may have the same amount of calories if not more compared to sugar-sweeten foods and drinks. Not only that, but we have no idea how harmful the artificial sweeteners may be to our bodies, as far as you know it can possibly be even more harmful than sugar.

But hold on, I can't possibly say "Eat sugar! Sugar is good for you!" as I get paid by the pro-sugar lobbyist, right? Yes. I can. In reality, while sugar is still a major cause of obesity and other major health conditions, sugar doesn't force itself down your throat and prevent you from practicing healthy life practices such as exercise, healthy dieting, and life management. Deciding to drink sugar-free Pepsi on Friday doesn't make you any more healthier than normal Pepsi on Monday if you eat six pounds of lard at lunch everyday.

Wednesday, September 7, 2011

Eco-Friendly Water Bottles - The Marketing Scheme

So, what's the big deal with the Eco-Friendly Water Bottles? Why all the 'hate' for such a great, sturdy bottle that uses less plastic? Is it because Skyakes hates baby seals and kangaroos? No, of course not! The actual reason, is the master-ruse the marketing department used to fool us all.

Water Bottles? Right.

When the first batch of eco-friendly bottles came out, we were all disappointed on how thin and weak the plastic was compared to previous bottles. However, as long as it's good for the environment, it's good enough for us right? Actually, no.

If you think about, what's going on really? They take a bottle with plastic, and re-design it with less plastic. Plastic costs money. Do you see where I'm getting at? They've found a way to market the same product, at somewhat lower quality and make it sound good. Even if you're not drinking the plastic itself, they're giving you less for what you paid for a few years ago.

But hold your horses for a moment, it's eco-friendly, you wouldn't want a hundred of "old" heavy bottles in the sea floor right? At least a hundred "new" light bottles in the sea floor isn't that bad right? Think about it though. If they wanted to, they could use the same amount of plastic, but produce two to three times the amount of bottles. What that means is lower production costs per bottle, and possibly two-three times more bottles produced. It's like buying a three bricks of gold at the price of one!

If this was any other product, such as chicken from KFC, would you be happy if they decided to use cheaper, thinner cardboard containers to hold your chicken? Of course not! Your chicken would be flopping on the ground everywhere before you reach your house!

But we have to admit, the real scheme is making us pay for a relatively free resources, at almost the same price of oil.

However, if you mix the two together, you get environmental disaster.